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Archive for August, 2011

The Secret Power Of An Ebay Auction Title

I get frequent emails from my newsletter readers wondering why their eBay auctions aren’t working.

You might have the most brilliant auction description page with a fantastic set of pictures offering a superb item at an incredible price. But the page counter shows after seven days of your auction that its only been seen by 3 people. Has that happened to any of your auctions?

If it has I always start at the same point. The auction title.

In 99 of cases the reason for low viewing figures is that your auction title isn’t smart enough.

Here are a few facts. At the end of this small list youll understand the secret power of eBay auction titles:

a 79 million times each day buyers use eBay’s search box to locate items in which they are interested.

b eBay’s standard search system takes the search words keyed in and compares them with the titles in its database of 10 million auctions. Note it doesnt compare them with subtitles nor auction descriptions

c If an auction title doesn’t contain the words keyed into the search box the auction wont get returned in the search list. And thats another of the 79 million searches youve missed out on!

d If an auction isn’t returned in a search list it cant be clicked on to have the auction description viewed.

So the whole of eBay’s default search system relies on matching keywords with auction titles. And thats the secret power of auction titles. If your title contains words which the buyer searches upon your auction will be returned time and again in search return lists.

Actually thats not quite everything. Lets say you want to create a new auction. Your auction title has three functions:

1 To contain keywords. Number one on this list for the reason you now know!
2 To persuade buyers to click through to your auction description page
3 To convey what the item is

To decide on the keywords to use you have to think like a buyer. What words would be used by a person interested in searching for an item like yours? At this stage just list them. Don’t put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this the less likely you are to have one of those sleepy auctions that rarely get a visitor.

Having listed as many keywords as you can think of you have to decide which are the strongest. Remember you only have 55 precious characters for your auction title.

Taking your best keywords you now create your auction title. It’s not an English exam so it doesn’t matter if it doesn’t scan like a sentence.

You can add a power word or two if you’ve space. By this I mean words like stunning limited edition unique rare new oneoff exclusive distinctive dramatic etc. These are words which can influence buyers to click through to your auction description. They wont be searched on by buyers so use them sparingly. For the same reason I dont advocate the use of “clever” words like lk or w0w!

Finally do the words in your title convey what the item is? If so that’s it. You’ve created a powerful and compelling auction title. And your title will appear more often in search return lists. And as you know thats the key!

If you can get your auction to appear more frequently in search return lists more buyers will view your auction description page. The more people that visit your auction description page the more likely you are to make a sale at an acceptable price.

Now you know the secret power why not create a new title today for one of your auctions? If you do believe me youll get your fair share of the 79 million eBay daily searchers.

About the writer:  www.freeearningtips.com

Making Door Hanger Marketing Last Longer

Marketing through door hangers is usually a one time big time affair for most businesses. They print door hangers initially to introduce themselves and their products and then afterwards they abandon door hangers altogether. This however is a lost opportunity. Whatever the risks and concerns that you may have when you print door hangers it is worth it to make this kind of marketing last longer so that you can assure yourself of a good local consumer base. If you want to know more how to make your door hanger marketing campaign last longer below are a few pointers that you should know about.

Follow door hanger ethics One of the key ways to stay longer in the door hanger marketing game is to follow some door hanger ethics. This means being polite and trying to follow the rules when it comes to distributing your door hanger marketing materials. Not everyone really likes finding a mysterious sign hung in their door and this attitude may vary from neighborhood to neighborhood or building to building. So it is important to know first if there is a neighborhood association or a building administration which can have policies and rules in promoting in their residential areas. If you can try to find permission for going about and promoting your business through door hangers. If you are polite enough and charming enough you should get by with no troubles at all really. You may even have the opportunity to repeat your campaign in that same location as you update your products making your campaign longer and more effective.

Be friendly and personal And of course it also pays to be friendly and personal with the tone of your door hangers. Do not just go straight into the sales talk. Most people will consider your door hangers as junk mail for that. Try to convey a nice and polite message of greeting and maybe even a helpful quote or tip as well. Afterwards just squeeze in that subtle marketing ploy to have them visit your shop or buy your product. The key here is not to overwhelm of intimidate the potential customer. They must look at your business as that friendly neighborhood shop and not a marketing monster.

Make your door hangers useful Also do not forget to make your door hangers as usual. This makes your door hangers last considerably longer in their marketing mission. You can print your door hangers with a do not disturb sign of you can even put in an amusing joke or popular quote that people can hang. Making your marketing door hangers useful and entertaining is actually a kindness to your customers since they can actually appreciate your door hangers more if they can use it with their day to day activities as well.

Use durable materials On the physical side of course your door hangers should also last longer. So do not forget to use durable materials for your door hangers. Your door hangers may actually be exposed to different kinds of environmental stresses both indoors and outdoors. So aim for door hanger paper stocks that are highly resistant to moisture and dirt. This should ensure that your door hangers will indeed reach their intended audience while still intact.

As you can see making your door hangers last longer is an easy enough task. So you don’t have to cut your door hanger campaign short. If you read carefully through the items above you should be able to wage a continuous campaign using door hangers.

About the writer:  Visit this site for more information on print door hangers and door hangers

Those Who Give Or Donate More Earn More Money

“Donate more to charitable causes and increase your own income at the same time…” said Mark Hendricks; a world renowned internet GURU’ in a recent presentation.South Asian Earthquake; Nearly 100000 dead and millions more made homeless. Give them a life line please. Use the link below to make your donation: http://www.redcross.org.uk. Enriching the lives of those less fortunate than ourselves is a function that charitable organisations perform across the world and in some cases under extreme conditions. However in order to maintain any level of service there has to be a constant and uninterrupted flow of donations. Maintaining a supply demand equilibrium of need to donations is an enormously complex task which requires meticulous planning. Even then it is fraught with difficulties. The associated costs of implementing any plan to increase donations eats into the funds being collected/donated.Mark’s simple idea does away with all these unwanted costs… the supply management fraternity will call it a “Lean” concept without any fat. The costs of launching appeals and collection being the fat referred to in this instance. Here are the bare bones of the 90/10 rule:

1 Decide on a figures which you can or are able to donate every year.

2 Donate that figures or amount to your preferred charity every year.

3 Then focus on increasing that amount.

4 Working to increase that amount will automatically increase your income.

This is how the idea works in practice.For this illustration we have adopted a 90/10 rule. However your rule can be 85/15 70/30 or whatever goal you set yourself. 90/10… 10 being the figure which you have earmarked for donation to charities every yearUsing the above referred 90/10 rule your charitable donation element is 10 of your annual income.

Assuming an initial income level of 100000 per year. Your preagreed donation; according to the 90/10 rule is 10000 per year. In order to increase that 10 you need to increase your income… you could streamline your business by reducing and eliminating waste.. alternatively you could improve your offer and increase sales revenue thereby improve your underlying profit..

As a direct result your annual income has now increased to 150000 for the purposes of this illustration. The charitable element based on your new income level is now 15000. The chosen charity has gained another 5000 in donations. The table 1.0 below shows how you as a contributor have benefited from this simple philosophy:Gross Income 10 for Charities Net Annual Income100000 10000 90000150000 15000 135000Table 1.0Increasing your 10 by 5000 you have helped yourself because your 90 has now increased from 90000 to a whopping 135000. There is a net improvement of 45000. This figure of 45000 increase in your income is a testimony to the statement … if you help others the almighty helps you many times over.Please give to causes such as victims of South Asia Earth Quake. Use the link below and make a donation. http://www.redcross.org.uk

Rest assured your small donation will change the life of someone forever. Your gift may well be a small change to you but your small change will make a big change to some unfortunate person who may have lost all they ever possessed including their loved ones. You may not fill the huge void caused by awful tragedy in their life but you can help them move a long way with your small donation…. Please do help…www.redcross.org.uk

Finally to Mark Hendricks I say this…. Please please Preach’ this idea to more and more people.

About the writer:nbsp;nbsp;Don Lombardi has been consulting business owners on how to develop and manage a successful business for over 20 years.

To learn more visit him at his blog: http://adviceandcounsel.blogspot.com